Many thanks to Lisa-Scarlett for offering her vision of fluid thinking at BCBS, a concept we will continue to enjoy exploring in future posts.

It starts with a tiny liquid bead, a shimmering notion encapsulated in an aspirational droplet.

Eager to escape its vague and feathery host, it slowly becomes inquisitive

and with momentum building, it gathers intelligence and direction

its meaning taking shape, nebulous at the edges but the center growing solid and confident.

Finally, this fully formed entity breaks free and arrives, mirroring its source

and reflecting on its journey from flickering grey static to a clear and coral-tinged concept.